Creative Consultant, Copy Director, Brand Strategist

Creative Strategy, Strategic Creative

Let the creative juices flow

Over more than two decades in marketing communications, sales promotion, advertising and public relations, Jim Gladstone has served as a Creative Director, Brand Strategist and Chief Copywriter on B2B and B2C campaigns. The rare writer capable of addressing medical professional, mass market and niche consumer audiences, he thrives on collaborating with marketing directors and designers to create work in service of strategic business objectives. A longtime agency executive, Jim now works independently with agencies, small businesses, arts organizations and corporate marketers on…

  • Brand and concept development
  • Positioning and messaging
  • Copywriting
  • Market research stimuli
  • Content marketing
  • Pitch presentations
  • Product and program naming
  • Agency evaluation

Refreshing insights

Sometimes, it takes an outsider’s eye to help see what’s really unique about what you have to offer. Whether you’re a marketer or an agency leader who finds your team blocked, bogged down, or frustrated by contradictory input, well-structured brainstorming with a multi-disciplinary thinker from outside of your day-to-day work group can cut through intellectual overgrowth, shake loose valuable ideas, and bring welcome new energy to your process. Whether through a few days of consultation, short-term in-house concepting, or an ongoing relationship, time spent in conversation and collaboration with Jim Gladstone can help clarify your thinking and jumpstart your enthusiasm.

Unusual solutions

When a major over-the-counter pharmaceutical brand was looking for a way to positively engage parents of young children with a less-than-appealing topic, Jim and his team created Tall Toilet Tales, a print and interactive education campaign. Jim has also created online trivia competitions to educate and incentivize a medical sales force, a card game to demonstrate the dangers of daytime sleepiness, and dozens of other unexpected ways to address communication challenges while leaving smiles on the faces of both clients and consumers.

Meet the squeezers

Who benefits from Fresh Squeezed Ideas? From local non-profits to global corporations, Jim has helped marketers achieve their strategic goals. Combining a breadth of curiousity and a depth of insight he has supported—and learned from—an eclectic spectrum of brands and businesses including…

  • K-Y Brand
  • M&M’s Chocolate Candies
  • Wisdom Panel – Canine Genetic Testing
  • Jazz Pharmaceuticals
  • Edwards Lifesciences
  • Starburst
  • Skittles
  • Lundbeck Worldwide
  • American Music Theater Festival
  • o.b. Tampons
  • Tylenol
  • Lactaid
  • CooperVision
  • Ipsen Pharmaceuticals
  • Feinstein’s at the Nikko
  • Nabisco
  • Kraft
  • iRhythm
  • Baxter Biosurgery
  • Lexus
  • Abbott Laboratories
  • Claritin
  • Roche Diagnostics
  • Optovue
  • Medtronic
  • The Free Library of Philadelphia
  • The Rosenbach Rare Book Library
  • W.B. Saunders Inc.
  • Bloomsbury Press
  • Borders Book Shops