Jason Young and James Erb
Oakland couple James Erb and Jason Young would love to spill the tea with you.
The pair share fascinating tidbits about the cultivation, processing and preparation of camellia sinensis—the tea plant—at the small educational gatherings that are the keystone of their passion-driven business, American Gongfu.
“Gongfu” often anglicized as “kung fu”, refers to a blend of skill, patience and focus applicable to the mastery of both martial and tea-making arts.
“We’re experience guys, not ‘things’ guys,” explains Erb, 53. So while the partners would would be happy to have you shop for loose tea and brewing implements at their online store, they’re most excited about “spreading the dharma of tea” in person.
In custom-tailored sessions for four to six participants, the couple lead groups through the brewing and tasting of three to five different teas from their personal collection of over 80 varieties This is not your granny’s tea party.
Neophytes will be fascinated to learn how water temperatures and steeping times can be varied to get the best out of different teas, how teapots made from different materials effect flavor, and how white, green and black tea can all be made from the exact same plant.
Already knowledgeable tea drinkers can request more specific in-depth discussions focused on the science, history or cultural rituals of tea.
“There’s such a social and intellectual aspect to brewing and tasting tea,” says Erb, contrasting it to most Americans’ on-the-fly paper cup coffee drinking habits.
In fact, while the two caffeinated beverages are frequently discussed in tandem, Erb and Young believe that the Bay Area’s discerning gastronauts are well-primed to consider tea in another light.
“In California,” says Erb, “tea is now where wine was in the early 1970s.”
That’s not only in regard to consumer education, they point out, but cultivation as well. American Gongfu recently organized a small group trip to Jade Valley, near Nevada City, where several tea farms have begun to take root.
“I don’t know that we’re ever going to have a Mondavi of tea in California,” comments Erb. “But that’s not the sort of mass consumption product that’s most interesting anyway. There’s some really exquisite tea being grown by small growers in the Sierra Foothills.”
Eventually, Erb and Young hope to consult with sophisticated restaurateurs interested in offering tea service on par with their wine service.
James Erb with tea-making paraphernalia
An avid researcher with an academic background in linguistics, Erb worked in tech before trading IT for tea three years ago. “I wanted to do something that would allow me to travel and develop my language skills.”
Young, 49, a landscape architect, was raised in Taiwan, where much of his family still lives. “Growing up, my generation actually was more into coffee culture than tea,” he recalls. “We thought of tea as something a bit old fashioned.”
But over the past decade, tea has seen a resurgence in popularity among younger Taiwanese. During trips to spend time with Young’s family, both Young and Erb steeped themselves ever more deeply in the culture of tea and teahouses.
The Taiwanese tea they select on two annual buying trips comes strictly from small growers and finishers with whom they have personal relationships.”
“There are no brokers or wholesale middlemen or packaged teas involved,” explains Erb. “The only tea we sell is loose tea we’ve sourced on our own and brew for ourselves at home.”
While American Gongfu is a business, the couple don’t primarily conceive of themselves as retailers. “This is,” Erb says. “A venture in culture building.”
Originally published in the Bay Area Reporter
