I’m occasionally asked to develop sponsored content: Informative and entertaining texts that introduce readers to a sponsor’s product in an engaging way that feels more like leisure reading than advertising. Its particularly fun when I have the chance to give things an LGBTQ spin…I enjoy the challenge of of finding an angle that will catch the attention of queer audiences and entertain them while generating brand awareness and leads for clients.
Feel free to get in touch if you need creative copywriting solutions in offbeat categories that need a fresh voice and an engaging approach.
Below, find a recent example. And see more here and here.
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Which Hollywood leading men have the most spectacular smiles?
Across a series of online polls, repeat wins have been racked up by Jake Gyllenhaal, Idris Elba, Tom Cruise, Denzel Washington, and Zac Efron. Other studly stars frequently cited for their inviting grins include Ryan Gosling, Mario Lopez, Bradley Cooper and, lately, Luke Macfarlane, the breakout star of “Bros.”
But with apologies to Cooper’s one-time co-star Lady Gaga, let’s be frank: Many of these dental dreamboats were not born this way.
Over the past twenty years, it’s become common — and surprisingly affordable — for adults to straighten their teeth and improve their smiles thanks to new developments, including state-of-the-art CoastClear Aligners from the dental health professionals at Coast Dental.
Bradley Cooper himself invested in improving his smile by wearing clear aligners. And Efron’s famously dazzling dental work resulted in a smile so pleasing that he was asked to tone down his charm by covering his pearly whites with crooked false teeth to convincingly play notorious criminal Ted Bundy. (Whether it’s fair or not, the American public associates bad teeth with bad guys).
Smile like a Star
When Tom Cruise famously flashed a set of expensive ceramic braces while walking the red carpet at the 2002 premiere of “Minority Report,” it became a historic moment in dental health; helping adults who didn’t undergo orthodontia in their teen years realize that they still had the opportunity to improve their smiles, with no stigma attached.
In the two decades since Cruise publicly acknowledged his dental intervention, the technologies available to straighten teeth and supercharge smiles have rapidly improved. At the same time,
the cost of even the highest quality treatment has dramatically declined.
Today, as one of the largest dental care providers in the United States, Coast Dental is able to offer a complete course of treatment with its state-of-the-art CoastClear Aligners at a price that doesn’t discourage patients from pursuing the smiles they’ve always dreamed of having. At just $2499, treatment with CoastClear Aligners costs only about 50% of competitors like Invisalign.
The Grin Reality
Millions of adults seek treatment to improve their smiles every year. And the vast majority of them don’t happen to be movie stars. Straightening your teeth to improve your smile is not a matter of vanity. It can have a powerful and valuable impact on your life.
Studies have repeatedly shown that American adults are quick to make judgements about each other based on their smiles:
People with straight teeth are 58% more likely to be perceived as successful than those with crooked teeth.
73% of those surveyed said they are more likely to trust someone based on their nice smile than their good job, outfit or car
38% of those surveyed said they would not consider going on a second date with someone with crooked teeth.
Given that reality, who wouldn’t want to put their best face forward?
Your Clear Choice
CoastClear Aligners are one of the most effective and least expensive ways to straighten your teeth and get the movie star smile you’ve always wished for. They’re transparent, virtually invisible plastic braces (also called “trays”) that are individually designed to fit over each patient’s teeth and gently shift them into proper alignment in as few as three short months.
CoastClear Aligners have been proven remarkably successful at correcting some of the most common tooth alignment issues, including crowding, gaps, cross bite and crooked teeth. To learn whether they’re right for you, Coast Dental offers a free smile assessment, either at one of their offices that’s conveniently located for you or virtually, with an online consultation. That’s right — you don’t even have to go to a dentist’s office if you’d prefer not to!
Once it’s confirmed that CoastClear Aligners will help you achieve the results you’re looking for, an impression of your teeth will be made; either at a Coast Dental office or in your own home with a simple do-it-yourself kit that they can send in the mail.
Then, in about two weeks, you’ll receive a complete set of CoastClear Aligner trays. You’ll move through your set over the course of treatment, watching your smile improve week after week.
As guys begin to notice the results, you’ll be glad to know that it’s perfectly fine to remove your CoastClear Aligners when you’re out on the town eating, drinking and otherwise using your more-attractive-than-ever mouth!
Extra Benefits
With financing at just $89 a month with guaranteed approval†*, CoastClear Aligners cost only about half as much as competitors like Invisalign. But as one of the country’s largest dental health organizations, Coast Dental is able to offer free additional benefits†* to help you make the most of your new smile.
You don’t just want your teeth to be straight: Once you’ve got a smile worth showing off, you want to keep them as white and healthy as possible. That’s why every CoastClear patient is entitled to a:
FREE teeth whitening treatment
FREE Intellisonic Sterling sonic toothbrush with UV sanitizer
FREE oral examination and complete series of dental X-rays
Make your Move
When it comes to teeth, straight is great. Well-aligned teeth and an attractive smile can help boost your confidence and self-esteem. And research shows that they can help you make the kind of first impression that provides valuable social and professional advantages.
Call Coast Dental today to schedule a free consultation†*. Or get started right now with their online Smile Assessment. Today’s advanced CoastClear Aligners are affordable, effective and incredibly easy to get started with.
If you’re ready for your close up, phone 877-880-1212 or visit Coast Dental online for a virtual consultation.
