Creative Consultant, Copy Director, Brand Strategist

I’m occasionally asked to develop sponsored content: Informative and entertaining texts that introduce readers to a sponsor’s product in an engaging way that feels more like leisure reading than advertising. Its particularly fun when I have the chance to give things an LGBTQ spin…I enjoy the challenge of of finding an angle that will catch the attention of queer audiences and entertain them while generating brand awareness and leads for clients. 

Feel free to get in touch if you need creative copywriting solutions in offbeat categories that need a fresh voice and an engaging approach.

Below, find a recent example. And see more here and here.

—————————————————–

How do you prepare for a big date?

Maybe get a shave and a haircut. Or buy a sharp new outfit.

Surely you shower, shampoo, eliminate scrotal aroma. 

Heck, if you’re an ass-half-full optimist, you may even do an anticipatory douching.

But without a doubt, before heading out for the evening with a potential Prince Charming, you’ll pause in front of your magic mirror to give your teeth a good brushing.

For years, we’ve been told that hellish halitosis is a surefire way to crash a fledgling romance. 

But while its true that bad breath is considered a kill defect by many in today’s gay dating pool, there’s another mouth-borne problem that ranks as an even bigger turn-off in singles’ polls: Crooked teeth.

Fortunately, in recent years,  it’s become possible— and surprisingly affordable — for adults to straighten their teeth and improve their smiles (and social lives!). There have been many dental care advances, including state-of-the-art CoastClear Aligners, developed by the healthcare professionals at Coast Dental.

Does your social life have a dental deficit?

Believe it or not, multiple surveys of singles have revealed that misaligned teeth- and the resulting visual impact of overbite, gaps or crowding -are even more off-putting than dragon breath. 

Experts aren’t certain why this feeling is prevalent, but it may be because bad breath- if its not habitual -can usually be fixed with a quick return to the sink.

Misaligned teeth, on the other hand, may suggest a longer-term problem to your date: 

“Why is he willing to neglect his appearance?” they may wonder. “Is he aesthetically oblivious? Or does he lack self-respect?”

The struggle is real, dear reader: According to the results of a nationwide survey with over 1,000 participants:

  • 40% of singles would not go on a second date with someone who has crooked teeth
  • 23% more singles would consider a second date with someone who still lived with their parents than with someone who had crooked teeth
  • Compared to people with crooked teeth, participants assume those with straight teeth are over 50% more likely to be successful or wealthy

Even if the cost of orthodontia was beyond your family’s means when you were growing up, advances in technology have dramatically turned the economic tables, providing adults with the opportunity to take charge of their dental health and empowering them with the self-confidence that comes with a handsome, healthy smile.

Clear the way for a bright new smile

Coast Dental, one of the largest dental care providers in the United States, is able to offer a complete course of treatment with its state-of-the-art CoastClear Aligners at a price that won’t discourage you from pursuing the smile you’ve always dreamed of having. At just $2499, treatment with CoastClear Aligners costs only about half of what competitors like Invisalign charge.

CoastClear Aligners are one of the most effective and least expensive ways to straighten your teeth and get the kind of smile that other guys are looking for in online profiles. 

They’re transparent, virtually invisible plastic braces (also called “trays”) that are custom designed to fit over each patient’s teeth, gently shifting them into proper alignment in as few as 3 months. They’ve been proven remarkably successful at correcting some of the most common tooth alignment issues, including crowding, gaps, and cross bite. 

To learn whether CoastClear Aligners are right for you, Coast Dental offers a free smile assessment, either at an office that’s conveniently located for you or virtually with an online consultation. That’s right — you don’t even have to go to a dentist’s office if you’d prefer not to!

Once it’s confirmed that CoastClear Aligners can help you achieve the results you’re looking for, an impression of your teeth will be made. Even that can be done at home if you’d like, thanks to Coast Dental’s simple do-it-yourself kit, which can be sent by mail.

In about 2 weeks, you’ll receive a complete set of CoastClear Aligner trays. You’ll move through your set over the course of treatment, scrolling through dating apps in anticipation as you watch your smile continuously improve week after week.

 “Dents” with benefits

 With financing at just $89 a month with guaranteed approval*, CoastClear Aligners cost only about half as much as competitors like Invisalign. But as one of the country’s largest dental health organizations, Coast Dental is able to offer new patients a package of free additional benefits to help you make the most of your new smile, including:

  • FREE oral examination 
  • FREE complete series of dental X-rays
  • FREE teeth whitening treatment

Give that guy a grin

If you’ve been thinking about improving your smile for years, now’s the time to put your best face forward. Well-aligned teeth have been proven to provide an edge in today’s competitive dating pool. And the self-confidence that comes with a great smile will only up your swagger even further.

 Get in touch with Coast Dental today to schedule a free consultation. Or get started right now with their online Smile Assessment. Today’s advanced CoastClear Aligners are affordable, effective and incredibly easy to get started with.

Call 877-880-1212 or visit Coast Dental online for a virtual consultation.